The Purpose of a Marketing Activity

Marketing is simple. It’s not necessarily easy, but it is simple. It is our belief at Websum that every marketing activity has one of two purposes. Discovery – You’re getting your customer to discover you and your services. Gravitational Force – You’re getting customer to know you, like you, and…

Continue reading

The Opportunity Cost of Fragmented Branding!

Fragmented branding is when the colors, fonts and text (copy) looks different on every platform available out there. Imagine this … sometimes Apple used their current logo, other times their rainbow logo from 80’s, then sometimes they used seasonal logos such has half green, half red apple during the holiday…

Continue reading

This is what Book Marketing truly boils down to

Let’s demystify book marketing. Book marketing boils down to three things. How you do these things differ from author to author based on their strengths, weaknesses & desire to succeed. Connecting with your readers Connection is a broad term. It involves interacting with readers in person to advertising online, and…

Continue reading

What Bestselling Authors Do that Others Don’t

Bestselling author! Every author wants that coveted title appended to their name. Heck, every person in the world wants that title, regardless of whether they’ve written a book or not. Tell me I’m wrong. Can I let you in on a little secret? Bestselling authors don’t look for secrets. They…

Continue reading

Use Deleted Chapters to Build Your Email List

Deleted chapters are secret assets you have in your arsenal of book marketing tools. Let’s us help you use them. Ever buy a DVD? We buy the DVD for the movie. But we also buy it for the deleted scenes, making of the movie and the bloopers – the extras…

Continue reading

4 Reasons to Respond to Book Reviews

In this post, we are listing 4 reasons to respond to book reviews. #1 – You’re Grateful No one’s obligated to leave book reviews. Leaving book reviews takes time. A reader has to spend time reading the book, and then take the time to leave a review. So, it’s only…

Continue reading