10
October
2019

Marketing Ideas for Pizza Shop Business

If I owned a pizza shop, here’s how I would do my marketing. Yellow Pages + Free Pizza Strategy I would take the Yellow Pages, and randomly call 10 houses in the town I serve between 5:30 PM and 6:00 PM at least once a week, or more if you can afford the time and […]

07
October
2019

Niche Down to Grow Big!

When starting a new business, it’s too tempting to take every single client that comes your way. While this may seem like a great strategy, it’s counterproductive to long-term success. Think Amazon for a moment. They are a leader in practically every business category you can think of. But, that’s not how they started 20 […]

24
September
2019

Want to play a Marketing Game?

I call it “Owning the Customer’s Brain!” So, here’s how the game works! I’ll name a few products … you think of the first company that comes to your mind. Potato Chips Razor Blades Shoes French Fries Why do you think you first thought of these companies and not others? Is there no other company […]