How to Calculate your Small Business Brand Value

In order to calculate ‘Brand Value’, one ought to understand what a ‘Brand’ is. A brand is not a “thing”. It’s not a product or a service. Rather it’s a perception, an expectancy. Most people think in terms of something “intangible”. When you think of “Apple”, “Coke”, “Amazon”, what do you think of. Logo is… Continue reading How to Calculate your Small Business Brand Value

How can a local pizza business market differently?

The answer is simple. Turn 50% of your marketing budget into Pizza Offering Budget! Let me explain. Let’s say … your marketing budget is $100 / day. So, 50% of your budget would be $50. Also, let’s assume … the cost of ingredients is no more than $5 per pizza. So, if you applied the… Continue reading How can a local pizza business market differently?