Okay, so you’re just starting out and you don’t have any online presence, correct?
Here’s are three things you need to do to build a solid online presence FAST:
#1 – Get a mobile-friendly website.
#2 – Start creating content.
#3 – Get your content in-front of as many people as possible.
If you already have a website, you need to ensure it’s a mobile-friendly website. Why? Here are top-3 benefits of a mobile-friendly website:
- Google & SEO – Google has stopped giving precedence to non-mobile-friendly sites into their search engine results a long time ago (read April 2015).
- Consumer Habits – Your customers are increasingly using mobile devices to look for websites, and if yours isn’t mobile-friendly then God knows, how much business you’re losing.
- Look & Feel + Maintenance – They look absolutely fantastic, and maintaining the content (text and graphics) on your website is fairly easy with mobile-friendly sites.
Is your website mobile-friendly? Test it.
Use this Mobile-Friendly Test by Google to check. All you have to do is enter your URL and Google will tell you whether your website is mobile-friendly or not.
If your website is not mobile-friendly, contact us. We can help you turn your existing site into mobile-friendly or, build a new site that is mobile-friendly.
Sample of mobile-friendly websites designed by us
Start Creating Content
Content creation is a fantastic way to increase your visibility in your market. You can create many different forms of content.
- Blogs & Articles
- Guides & E-Books
- Email Newsletters
When creating content, you want to ensure that it is helpful, and if possible, answers a direct question your customers have or are thinking about.
Content Amplification & Visibility
Once you create your content, you want to get it in-front of as many people as possible. One of the easiest ways to do this is through Social Media.
After you share your content on your social networks, put some marketing dollars behind it so it is seen by an audience far beyond those who follow you.
Another great way to amplify your content and increase your visibility is to make use of other people’s networks by creating your content on their networks. A popular term for this is “guest” creation.
Lastly, you can interview other people who complement your products and services. The benefit of this is, while you will promote the interview to your audience, the interviewee is bound to promote the interview to their audience also. It’s a win-win for everyone.
If you are starting out, you definitely want to start with a mobile-friendly website. It’s your home on the web.
Start creating value-added content that differentiates you from your competitors and gets your noticed by your customers.
Amplify your content so it’s visible to a lot more of your target audience than you currently do business with.
As someone who is trying to build up their online presence, these are the three key things. If you need help with any of these things, please contact us.