You are an author. You have one goal – To Sell your Books.
You understand people will buy books ONLY if they feel a direct connection with you (the author) or your books.
So, the question now becomes … How do you get people to connect with you & your book?
Here’s my answer in a 2-step process:
Create a story that deeply resonates with people. It should do one or more of the following:
- Move them to act
- Make them feel good
- Cause them to laugh
- Stimulate them to think
Repeat that story as often as possible, to as many people as possible.
The medium you choose to convey your story is entirely up to you. Choose the one you’re most comfortable with.
Here’s a story for you.
She raised 11 children in a tiny village in Gujarat, India.
They studied at good schools and colleges.
Many of her children became businessmen.
One became a literary icon.
Several built enviable lives in United States.
Her life stayed the same. She never could read or write.
Back in 1986, in her 70s, she visited her son in the United States for the first time.
Her son and daughter-in-law decided to hire her a Gujarati tutor.
She learned to read and write.
The picture you see below is her writing the names of her sons and a daughter. She wrote this back in 1986.
Since then, she made it a daily habit of reading the newspapers. She continued that habit until the day she passed in 2005, at the age of 91.
This link takes you to her autobiography.
Did you try to click that link?
It does not work. Because she does not have an autobiography.
That woman is actually my grandmother. And the story is real.
Point of this story being … Did it move you to take action (click the link)? Did it make you feel good? Did it cause you to laugh? Did it stimulate you to think?
Here’s another story for you
My grandmother wrote her autobiography. You will really enjoy it.
Click here to buy her autobiography
Would you click that link? The answer is no.
We’re humans. We love stories. The reason we buy or “buy into” anything (idea, brand, etc.) is because of the story behind it.
Now, here’s the real question:
Do you have a story that will move people to act, make them feel good, cause them to laugh & stimulate them to think?
Thank you for reading. I hope you have a tremendous day.