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Become a “First Choice Business”

What is a First Choice Business?

When a customer is considering a purchase, and the first thing that comes to their mind is your business, you become a “First Choice Business”.

Think of it this way … what businesses come to mind when I say Potato Chips, Razor Blades, Running Shoes and French Fries?

Remember, these are generic products. Clearly there is more than one company making each of these products. Yet some very specific companies came to your mind first. Don’t you find that interesting?

By the way, did you think of Lays, Gillette, Nike & McDonald’s?

Here are four questions for you to think about:

  1. Why did these businesses come to your mind first?
  2. What have they done to occupy this prime real estate in your mind?
  3. What can you do to become a First Choice Business in YOUR customers’ minds?
  4. As a First Choice Business, what advantages will you have and enjoy compared to your competitors?

So, that’s what we do. We help businesses become First Choice Businesses so you can occupy prime real estate in your customers’ minds.

What Will Websum do for you?

Becoming a “First Choice Business” is not a matter of accident, but a strategic business decision.

We will build a plan customized to your business, develop supporting systems & processes that are efficient, scalable and sustainable, and help you execute the plan, so your business becomes a First Choice Business in your customers’ minds.

If you find this concept interesting, I recommend having a non-committal conversation with someone at Websum. Wet your toes, talk on the phone, meet via Zoom, or in-Person, and see what happens.

We have a lot more to share on this topic, and you’d be surprised at what you can learn in just one conversation. Reach out, and let’s explore the possibilities. Can your business become a First Choice Business? The answer is up to you.

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