Social media is super simple, and super hard. It’s simple because there’s only 4 things you can do on social media. It’s hard because most people don’t know how to do them effectively.
There are only 4 actions one can take on social media.
- Posting either your own content or sharing someone else’s.
- Liking your own or other people’s content.
- Commenting on yours or other people’s posts.
- Paying to promote your content.
The difference between the top 10% and the remaining 90% is
- Clarity of purpose – What do you want, and who do you want?
- Content quality – What will you post, like, comment on, and pay to promote?
- Engagement frequency – How often will you act?
Here’s some unvarnished Truth.
If you don’t know why you’re doing something, you’ll do anything and everything all the while hoping it clicks. But it does not. And it quickly leads to burnout, quitting, and eventually into a blame game.
Clarity of Purpose is the number one reason most people fail with social media.
Clarity of purpose is of utmost importance when it comes to social media success. Without it, you’re doomed to fail.
What is it that you want from social media?
Do you simply want followers for the sake of followers?
Do you want to use social media as a medium to increase your sales?
Do you want to become known as God in your area of expertise?
What is your purpose? Why are you on social media? What do you want from it?
Answer these questions, and you’ll begin defining clarity for yourself.
Let me caution you. It’s not as easy as it looks. Once you write what you think is clarity revise it. Read it again. Revise it again. And refer back to it quarterly to make sure its still relevant to you.
Next step is to identify who you want as part of your inner circle. These are your followers. Describe them as vividly as possible. Who they are, where they live, their hobbies, their work environment, their job titles, family make-up, family hobbies, books and magazines they read, places they hangout at, their age, their gender, etc.
In marketing jargon, this is called a target-persona.
Like your purpose, revise and re-read, and re-revise your target persona on a regular basis. If your target persona’s tastes and preferences modify over time, your description should modify as well.
This is important because it is what drives your content strategy to keep your followers engaging with you on a long-term basis.
Here is the essential secret to social media success:
To keep as many relevant people engaged with you, for as long as possible.
The remaining two – content quality and engagement frequency differs between each person and brand. The only way to perfect it is through continued experimentation and examination at regular intervals.
I hope you derived value from this.
Comments your thoughts. I want to know.