Reading Time: 2 minutes In order to calculate ‘Brand Value’, one ought to understand what a ‘Brand’ is. A brand is not a “thing”. It’s not a product or a service. Rather it’s a perception, an expectancy. Most people think in terms of something… Read More »How to Calculate your Small Business Brand Value
Reading Time: 3 minutes Every employee is a risk manager. That’s what we believe at Websum. And every employee should have a plan, a methodology to identify, treat and manage risk in the work they do. As a CEO or a Founder, you’re obviously… Read More »How We Built a Risk Management Plan at Websum
Reading Time: 2 minutes “Follow your passion” is great advice if you’re pursuing a hobby. Passion alone however does not make a good option for a trade, occupation, or a business. Matter of fact, I once heard of a woman who left a 15-year… Read More »Aligning Passion, Proficiency and Profitability (3 P’s)
Reading Time: < 1 minutes When a person walks through the door, hope is created in an entrepreneur’s mind. That is a magical moment. A sale is a magical moment. When the customer raves about how much they love the product, service or the business… Read More »Magical Moments in an Entrepreneur’s Life
Reading Time: 6 minutes Every website, including author websites sends out vibes of credibility. The strength or weakness of these vibes leave an imprint (aka first impression) on the reader’s mind. Have you ever visited a mansion? What impression do you get when you… Read More »What makes an Author Website exude Credibility?