Reading Time: < 1 minute We believe every business ought to try and implement surprise and delight moments with each customer interaction. Not an easy task, but quite important. For customers, surprise and delight activities break up the monotony of sameness. Unexpected treats make customers… Read More »The Importance of Surprise and Delight
Reading Time: 3 minutes Decisions have consequences. Some short-term, some long-term. Most decisions are easy and brainless. Some are difficult. As my children grow, one of the questions I’ve often thought about is, how to help them make better decisions, without making the decisions… Read More »Decision Making Framework
Reading Time: 2 minutes Whether the sun rises or sets on your business, depends on how well you execute on these three pillars of entrepreneurship – Sales, Marketing and Leadership. Can you delegate sales, marketing and leadership? Possibly yes. Should you? Well, that depends… Read More »3 Pillars of Entrepreneurship – Sales, Marketing and Leadership
Reading Time: < 1 minute Profits first. Then growth. If fast growth reduces long-term profits, then opt for slow growth, or no growth and continue with current avenues where profits are plentiful. Growth, simply in the name of growth without any profits to show for… Read More »Profits First. Then Growth.
Reading Time: 3 minutes Every employee is a risk manager. That’s what we believe at Websum. And every employee should have a plan, a methodology to identify, treat and manage risk in the work they do. As a CEO or a Founder, you’re obviously… Read More »How We Built a Risk Management Plan at Websum