Building a FIRST CHOICE Business is a strategic decision that can pay dividends for the long haul.
FIRST CHOICE Business Book is due to release on January 1, 2024.

So, what is a FIRST CHOICE business?
A “FIRST CHOICE” business is a business that the customer first thinks about when they’re in the market to make a purchase. FIRST CHOICE businesses occupy prime real estate in their customers’ minds.
Advantages to being a FIRST CHOICE business.
- Customer Loyalty
- Pricing Power
- Customer Advocacy
- Lower Marketing & Advertising Costs
- Higher Net Profit Margins
- Greater Market Share