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The Importance of Surprise and Delight

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We believe every business ought to try and implement surprise and delight moments with each customer interaction. Not an easy task, but quite important.

For customers, surprise and delight activities break up the monotony of sameness. Unexpected treats make customers feel special.

When customers receive an unexpected benefit, it encourages them to repeat the activity that led to the reward. Surprises provoke action. They prompt customers to re-engage with a business.

Additionally, surprising moments also helps brand capitalize on Word-of-Mouth activity from customers.

Read our 3 Ways to Delight Your Customers.

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