Book Selling Bottlenecks & Frictions

Bestselling authors work tirelessly to remove friction between their books and readers. If you’re not selling as many books as you want, ask … what is stopping people from buying your books? Here are some possible frictions. Is my book unappealing? Is it easy to find and buy my book? Is the listing unappealing (book… Continue reading Book Selling Bottlenecks & Frictions

Components of an Author Brand

It’s mighty difficult to build an author brand, if you don’t know what an author brand is made up of. So, here it is. An author’s brand is made up of three things: Frequency of people’s memory about you, Feelings that memory arouses People’s appetite for your books. Frequency of people’s memory about you. Say… Continue reading Components of an Author Brand

An Author’s Guide to Building a Powerful, Personalized Book Marketing Success Plan in 2020

Book Marketing Plan is an absolute essential in every author’s kit. An author without a good plan just bumbles around from one technique to another without ever reaching concrete success. On the flip side, an author with a book marketing plan significantly increases their chances of achieving desired results. Every author is unique. Every book… Continue reading An Author’s Guide to Building a Powerful, Personalized Book Marketing Success Plan in 2020