Whether the sun rises or sets on your business, depends on how well you execute on these three pillars of entrepreneurship – Sales, Marketing and Leadership. Can you delegate sales, marketing and leadership? Possibly yes. Should you? Well, that depends… Read More »3 Pillars of Entrepreneurship – Sales, Marketing and Leadership
When social media was new on the scene, people were vary about it. They stayed away from it. As it became more mainstream, businesses began wondering if it was a magical pill that would solve all their marketing problems. So,… Read More »What’s the Point of Social Media Marketing?
Warren Buffett was asked in an interview, what advice would he give a small business owner? His answer was simple – Delight your customers! When you delight your customers, the customer remembers you for a very long time. The feeling… Read More »The Secret is Delight
Profits first. Then growth. If fast growth reduces long-term profits, then opt for slow growth, or no growth and continue with current avenues where profits are plentiful. Growth, simply in the name of growth without any profits to show for… Read More »Profits First. Then Growth.
In order to calculate ‘Brand Value’, one ought to understand what a ‘Brand’ is. A brand is not a “thing”. It’s not a product or a service. Rather it’s a perception, an expectancy. Most people think in terms of something… Read More »How to Calculate your Small Business Brand Value