Reading Time: < 1 minutes Successful branding begins with clarity of values, an emotional and intellectual response you want evoked from your target audience. For when you evoke that response, your customers reposition that response as values and attach them to your logo, your products… Read More »Branding Begins with Clarity of Values
Reading Time: 3 minutes Models, frameworks and flow charts simplify complex concepts. As a business owner, we know people buy from us. At some point in time, they learn about our business, and buying doesn’t happen unless people learn about the business. Sometime in… Read More »5 Stages of Customer Journey
Reading Time: 2 minutes Every business owner dreams of this. They want every current and potential customer to say these three statements. “I Want That” A customer says “I want that”, when they deeply desire what you’re selling. You have to give them a… Read More »3 Statements Customers Say that Business Owners LOVE!
Reading Time: < 1 minutes We believe every business ought to try and implement surprise and delight moments with each customer interaction. Not an easy task, but quite important. For customers, surprise and delight activities break up the monotony of sameness. Unexpected treats make customers… Read More »The Importance of Surprise and Delight
Reading Time: 2 minutes A jewelry business can own their customers’ minds. Yes, it’s quite possible. How do you do it? The recipe to own your customers’ minds is surprise and delight. Let them experience unexpected pleasantness. Go above and beyond by doing something… Read More »How can a Jewelry business own their customers’ minds?