Warren Buffett was asked in an interview, what advice would he give a small business owner? His answer was simple – Delight your customers! When you delight your customers, the customer remembers you for a very long time. The feeling… Read More »The Secret is Delight
Profits first. Then growth. If fast growth reduces long-term profits, then opt for slow growth, or no growth and continue with current avenues where profits are plentiful. Growth, simply in the name of growth without any profits to show for… Read More »Profits First. Then Growth.
In order to calculate ‘Brand Value’, one ought to understand what a ‘Brand’ is. A brand is not a “thing”. It’s not a product or a service. Rather it’s a perception, an expectancy. Most people think in terms of something… Read More »How to Calculate your Small Business Brand Value
Every employee is a risk manager. That’s what we believe at Websum. And every employee should have a plan, a methodology to identify, treat and manage risk in the work they do. As a CEO or a Founder, you’re obviously… Read More »How We Built a Risk Management Plan at Websum
“Follow your passion” is great advice if you’re pursuing a hobby. Passion alone however does not make a good option for a trade, occupation, or a business. Matter of fact, I once heard of a woman who left a 15-year… Read More »Aligning Passion, Proficiency and Profitability (3 P’s)