The answer is simple. Turn 50% of your marketing budget into Pizza Offering Budget!
Let me explain.
Let’s say … your marketing budget is $100 / day. So, 50% of your budget would be $50.
Also, let’s assume … the cost of ingredients is no more than $5 per pizza. So, if you applied the $50 marketing budget towards pizzas, you could essentially make 10 extra pizzas a day.
Now, here’s the crux of this strategy.
Give the pizzas away for FREE.
If you’re located near office parks, randomly drop 10 pizzas at various businesses during lunch time. Pretty soon, your phone will be ringing off the hook.
If you’re located in a residential area, call up 5 to 10 random homes and offer them a free pizza. Call it your “Community Outreach Program” or COP for short.
Do this daily, and you’ll give away about 3,000 pizzas a year. The great thing about this is, you may never ever have to market again after year 1.
Most importantly, the free pizzas will quickly get people talking. People love to share unexpected kindness. Expect your social media handles to be tagged quite often with this strategy. Customers will willingly do it. You don’t have to tell them to follow you. They’ll find you and share your business with their friends, neighbors and co-workers.
In the long run, I wouldn’t be surprised if this becomes your only marketing channel.
Why does this work?
While your competitors are busy trying to get ahead in Google search results, you’re touching your customer’s hearts and minds.
In marketing speak … you’re scaling … one person at a time.
Next time they feel like eating pizza, who do you think they will call? YOU – even if it costs them a buck or two more than the franchise pizza shop.
The greatest marketing strategies of the world are the ones that create a win-win situation for all parties involved. This is one such strategy.
Take it a step or two further.
If you can identify a few long-term loyal customers, randomly drop a pizza or two at their home every six-months or so.
You can’t go wrong with this strategy. It works! Try it out.
How’d you do?
Let us know what happened when you tried this idea.
Simply email me (Mayur Gudka) at firstname.lastname@example.org. I look forward to hearing from you.