When social media was new on the scene, people were vary about it. They stayed away from it. As it became more mainstream, businesses began wondering if it was a magical pill that would solve all their marketing problems. So,… Read More »What’s the Point of Social Media Marketing?
Warren Buffett was asked in an interview, what advice would he give a small business owner? His answer was simple – Delight your customers! When you delight your customers, the customer remembers you for a very long time. The feeling… Read More »The Secret is Delight
In order to calculate ‘Brand Value’, one ought to understand what a ‘Brand’ is. A brand is not a “thing”. It’s not a product or a service. Rather it’s a perception, an expectancy. Most people think in terms of something… Read More »How to Calculate your Small Business Brand Value
The answer is simple. Turn 50% of your marketing budget into Pizza Offering Budget! Let me explain. Let’s say … your marketing budget is $100 / day. So, 50% of your budget would be $50. Also, let’s assume … the… Read More »How can a local pizza business market differently?