Reading Time: < 1 minute We believe every business ought to try and implement surprise and delight moments with each customer interaction. Not an easy task, but quite important. For customers, surprise and delight activities break up the monotony of sameness. Unexpected treats make customers… Read More »The Importance of Surprise and Delight
Small Business Marketing
Reading Time: 2 minutes Everyone loves to be pleasantly surprised, charmed, and delighted. As you know, delight occurs when we encounter unexpected pleasantness. It’s when we involuntarily say, “Wow, I did not expect that. Thank you. I love it.” Here are three ways you… Read More »3 Ways to Delight Your Customers
Reading Time: 2 minutes When social media was new on the scene, people were vary about it. They stayed away from it. As it became more mainstream, businesses began wondering if it was a magical pill that would solve all their marketing problems. So,… Read More »What’s the Point of Social Media Marketing?
Reading Time: 2 minutes Warren Buffett was asked in an interview, what advice would he give a small business owner? His answer was simple – Delight your customers! When you delight your customers, the customer remembers you for a very long time. The feeling… Read More »The Secret is Delight
Reading Time: 2 minutes In order to calculate ‘Brand Value’, one ought to understand what a ‘Brand’ is. A brand is not a “thing”. It’s not a product or a service. Rather it’s a perception, an expectancy. Most people think in terms of something… Read More »How to Calculate your Small Business Brand Value