The answer is simple. Turn 50% of your marketing budget into Pizza Offering Budget! Let me explain. Let’s say … your marketing budget is $100 / day. So, 50% of your budget would be $50. Also, let’s assume … the cost of ingredients is no more than $5 per pizza. So, if you applied the… Continue reading How can a local pizza business market differently?
Bestselling authors work tirelessly to remove friction between their books and readers. If you’re not selling as many books as you want, ask … what is stopping people from buying your books? Here are some possible frictions. Is my book unappealing? Is it easy to find and buy my book? Is the listing unappealing (book… Continue reading Book Selling Bottlenecks & Frictions
It’s mighty difficult to build an author brand, if you don’t know what an author brand is made up of. So, here it is. An author’s brand is made up of three things: Frequency of people’s memory about you, Feelings that memory arouses People’s appetite for your books. Frequency of people’s memory about you. Say… Continue reading Components of an Author Brand
Short Answer – All Year Long! If you know exactly what I mean, feel free to skip the long answer. Long answer – Book marketing is not a one-and-done activity. It’s a process. Many authors view book marketing as a sprint, a race against time. In reality, it’s a marathon. 99.9% of the books published… Continue reading When Should You Do Book Marketing?
You are an author. You have one goal – To Sell your Books. You understand people will buy books ONLY if they feel a direct connection with you (the author) or your books. Here’s an Expert Tip: When people connect with you (the author), the book becomes an easy sell. So, the question now becomes… Continue reading Power of a Story
Book Marketing Plan is an absolute essential in every author’s kit. An author without a good plan just bumbles around from one technique to another without ever reaching concrete success. On the flip side, an author with a book marketing plan significantly increases their chances of achieving desired results. Every author is unique. Every book… Continue reading An Author’s Guide to Building a Powerful, Personalized Book Marketing Success Plan in 2020