In order to calculate ‘Brand Value’, one ought to understand what a ‘Brand’ is. A brand is not a “thing”. It’s not a product or a service. Rather it’s a perception, an expectancy. Most people think in terms of something “intangible”. When you think of “Apple”, “Coke”, “Amazon”, what do you think of. Logo is… Continue reading How to Calculate your Small Business Brand Value
Every employee is a risk manager. That’s what we believe at Websum. And every employee should have a plan, a methodology to identify, treat and manage risk in the work they do. As a CEO or a Founder, you’re obviously responsible for risks throughout the company. So, the first question that needs to be asked… Continue reading How We Built a Risk Management Plan at Websum
“Follow your passion” is great advice if you’re pursuing a hobby. Passion alone however does not make a good option for a trade, occupation, or a business. Matter of fact, I once heard of a woman who left a 15-year career in marketing because she was burnt out. She was passionate about Yoga. So, she… Continue reading Aligning Passion, Proficiency and Profitability (The 3 P’s)
When a person walks through the door, hope is created in an entrepreneur’s mind. That is a magical moment. A sale is a magical moment. When the customer raves about how much they love the product, service or the business is a magical moment. When the entrepreneur takes his family to the local ice cream… Continue reading Magical Moments in an Entrepreneur’s Life
Every website, including author websites sends out vibes of credibility. The strength or weakness of these vibes leave an imprint (aka first impression) on the reader’s mind. Have you ever visited a mansion? What impression do you get when you visit one? (There are several in Newport, RI that you can, if you’ve never been… Continue reading What makes an Author Website exude Credibility?
Scrivener is the go-to app for writers of all kinds, used every day by best-selling novelists, screenwriters, non-fiction writers, students, academics, lawyers, journalists, translators and more. Scrivener won’t tell you how to write—it simply provides everything you need to start writing and keep writing. What can you do with Scrivener? A whole lot, and then… Continue reading Scrivener – Best Book Writing Software
The answer is simple. Turn 50% of your marketing budget into Pizza Offering Budget! Let me explain. Let’s say … your marketing budget is $100 / day. So, 50% of your budget would be $50. Also, let’s assume … the cost of ingredients is no more than $5 per pizza. So, if you applied the… Continue reading How can a local pizza business market differently?
Bestselling authors work tirelessly to remove friction between their books and readers. If you’re not selling as many books as you want, ask … what is stopping people from buying your books? Here are some possible frictions. Is my book unappealing? Is it easy to find and buy my book? Is the listing unappealing (book… Continue reading Book Selling Bottlenecks & Frictions
It’s mighty difficult to build an author brand, if you don’t know what an author brand is made up of. So, here it is. An author’s brand is made up of three things: Frequency of people’s memory about you, Feelings that memory arouses People’s appetite for your books. Frequency of people’s memory about you. Say… Continue reading Components of an Author Brand
Short Answer – All Year Long! If you know exactly what I mean, feel free to skip the long answer. Long answer – Book marketing is not a one-and-done activity. It’s a process. Many authors view book marketing as a sprint, a race against time. In reality, it’s a marathon. 99.9% of the books published… Continue reading When Should You Do Book Marketing?