What is a First Choice Business?
When a customer is considering a purchase, and the first thing that comes to their mind is your business, you become a “First Choice Business”.
Think of it this way … what businesses come to mind when I say Potato Chips, Razor Blades, Running Shoes, and French Fries?
Remember, these are generic products. Clearly there is more than one company making each of these products. Yet some very specific companies came to your mind first. Don’t you find that interesting?
Granted, your business is not as big as the companies you thought of, but you can still benefit from thinking like them.
Here are four questions for you to think about:
- Why did these businesses come to your mind first?
- What have they done to occupy this prime real estate in your mind?
- What can you do to become a First Choice Business in YOUR customers’ minds?
- As a First Choice Business, what advantages will you have and enjoy compared to your competitors?
So, that’s what we do. We help businesses become First Choice Businesses so you can occupy prime real estate in your customers’ minds.
To circle back, did you think of Lays, Gillette, Nike and McDonald’s?
What Will Websum do for you?
Becoming a “First Choice Business” is not a matter of accident, but a strategic business decision.
We will build a plan customized to your business, develop supporting systems & processes that are efficient, scalable and sustainable, and help you execute the plan, so your business becomes a First Choice Business in your customers’ minds.
We have a lot more to share on this topic, and you’d be surprised at what you can learn in just one conversation. Reach out, and let’s explore the possibilities. Can your business become a First Choice Business? The answer is up to you.
Digital Infrastructure and Asset management
In addition to helping companies become First Choice Businesses, we also work with creatives (authors, musicians, artists, comedians, etc.), and athletes helping them build and manage their digital infrastructure and assets such as:
- Website design & development services
- Website management services (content updates, security updates, 24/7 backups, virus removal, and website restoration)
- SEO – Search engine optimization services
- Social media management services (daily posting and ads management)
- Copywriting services
- Email newsletter marketing services
- Digital File Library Creation (Documents, Audio, Video, Presentations, etc.)
- Digital File Library Backup & Restoration
- Document beautification services (PowerPoint presentations, Word files, Transforming MS Word forms into PDF, etc.)
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